5 Effective Ways to Increase Restaurant Sales During Slow Months
As a commercial chef, restaurant owner, or restaurant manager, you know that the restaurant industry can be unpredictable and slow months can be tough on sales. During January and other slow seasons, it’s essential to find ways to boost restaurant sales and attract customers. Fortunately, there are several strategies you can use to overcome slow months and increase sales for your restaurant.
Offer Gift Cards
One way to increase restaurant sales during slow months is by offering gift cards. Gift cards can attract customers who wouldn't have visited otherwise and can also encourage existing customers to return. You can offer gift cards for a specific amount, such as $25 or $50, or for a meal for two. You can also create custom gift cards with your restaurant's logo and information.
Easily highlight your gift cards, specials, or events with the Cal-Mil 513 Clear Plastic Easel Tabletop Cardholder. This cardholder is designed to showcase your content and is made of clear acrylic. It's perfect for tables and measures 11 inches high by 8-1/2 inches wide.
SHOP CAL-MIL TABLETOP CARDHOLDER
Add a Seasonal Menu
Another way to attract customers in January is by adding a seasonal menu. You can offer winter-themed dishes or incorporate seasonal ingredients such as root vegetables or citrus fruits. Adding a seasonal menu can create excitement and give customers a reason to visit your restaurant during slow months.
Our triple-panel, fold-out menu cover is designed to keep your sheets protected from dirt, food and spilled drinks. The black leather binding and transparent vinyl viewing panels offer durability and protection. Measuring 12 inches long by 9-1/4 inches wide when closed, it's the perfect size for your menus.
SHOP TRIFOLD MENU
Our Deluxe Clear Sewn Menu Cover in Black is a perfect choice for menu holders because they’re double-sided with 4 eye-catching views, perfectly turned edges, and reinforced binding with matching thread and metal corners. Measuring 8-1/2" x 14", it's a show-stopper for any restaurant!
SHOP DOUBLE-SIDED MENU HOLDER
Dig into Delivery & Takeout
With the rise of food delivery apps, delivery and takeout have become increasingly popular. Offering delivery and takeout options can help increase restaurant sales during slow months. You can partner with popular food delivery apps or create your own delivery and takeout system.
The Bistro Kraft Handle Shopper Bag is a versatile choice for takeout & delivery. Its twisted handle is durable and comfortable, making it easy to transport. This handle bag is even more eco-friendly than other bags.
SHOP HANDLE BAGS
The Hinged Clamshell 1-Compartment Container is a perfect food container with a hinged lid made of polypropylene. It is sturdy, comes in various shapes and sizes, and is sold in a case of 150.
SHOP 1-COMPARTMENT CONTAINERS
Upgrade Tableware
Upgrading your restaurant's tableware can make a big difference in customer experience. Consider investing in high-quality plates, glasses, and silverware. Upgraded tableware can make customers feel valued and create a more upscale dining experience.
Designed to last, the Tria 071851 Round Melamine Plate has a matte texture and sandstone coloring that will complement any setting. Perfect for outdoor and poolside dining, it's a great choice because it's shatterproof. Features include a 7-7/8" diameter and sandstone matte finish. Plus, it's dishwasher-safe for easy cleaning.
SHOP TRIA PLATE
With textured vertical panels extending the length of the handles, the Venu 032331 Montello Cocktail Fork is designed to be an elegant and functional addition to your tableware. The simple edges and subtle details create a one-of-a-kind look. It is made with 18/0 stainless steel, magnetized to reduce loss, dishwasher-safe, and measures 5-3/4 inches long.
SHOP VENU COCKTAIL FORK
Offer Specials & Discounts
Finally, offering specials and discounts can help attract customers during slow months. You can offer daily specials, happy hour deals, or discounts for large groups. Specials and discounts can create a sense of urgency and give customers a reason to visit your restaurant.
Showcase your seasonal menu with this Chef Master Write-On Menu Board. This board is reversible, easy to wipe off and reuse, and comes with pre-attached hooks for vertical or horizontal hanging. Built to last with a durable aluminum frame and rust-resistant stainless steel hardware, it also includes 5 rainproof markers.
SHOP WRITE-ON BOARD
At Chefs' Toys, we offer a wide range of commercial kitchen equipment & supplies that can help you achieve your sales goals and keep your restaurant running smoothly. We can supply, deliver, and install your new kitchen equipment. Remember, Chefs' Toys is your one-stop-shop for anything restaurant equipment. Visit us in-store today or browse our selection of high-quality commercial kitchen products online and take your restaurant to the next level.
